Select Works
ali krieger retirement campaignCampaign Strategy
Credit: Devon Cafaro/Gotham FC
Oversaw the execution of an omnichannel marketing campaign celebrating the historic career of USWNT icon Ali Krieger.
Campaign included narrative & visual identity development, content production, digital assets for paid and organic channels, influencer engagement, game day fan engagement tactics, sponsor activation, and ‘Ali Krieger Fan Club’ merchandise strategy, which notably went viral.
ysaora thibusBrand Development
Credit: Vittorio Zunino Celotto/Getty Images for Gucci
Spearheaded brand development strategy for French Olympian Ysaora Thibus focused on building her profile beyond sport and across the U.S. and Europe.
Notable successes include global campaigns with Coca Cola and Airbnb, the launch of her media platform EssentiElle Stories, Paris Fashion Week appearances, and media coverage from outlets like CNN, CRWNMAG, Business Insider, Darling Magazine, NBC News, and People Magazine.
moog musicStrategic Communications
Credit: Madame Gandhi
Guided communications strategy for iconic synthesizer brand Moog Music and the company’s annual music & technology festival Moogfest.
Notable successes include shaping narrative for original content series ‘Sonic Origins’, overseeing media strategy for Moogfest 2017 and 2018 that resulted in 1,000+ articles from outlets including The New York Times and Billboard, and managing brand positioning of ‘Always On’, a 50-hour livestream concert featuring 50 female, nonbinary and transgender musicians in 35 cities and 17 countries, including Madame Gandhi (pictured).
Gotham fc Executive Leadership
Credit: Gotham FC
Led as Gotham FC’s Senior Vice President of Marketing overseeing divisions including brand marketing, advertising, design, merchandise, events, community relations, content development, influencer engagement, product development, and game day marketing.
Notable successes include driving the highest ticket sales the club has seen in its 10-year history, more than doubling season ticket memberships, increasing annual merchandise sales by over 200% YOY, and revitalizing the Gotham FC brand by positioning the team and players through a lifestyle lens including Gotham FC star Lynn Williams (pictured).